Viral Marketing – Like a virus, viral marketing can be spread to other people, but in a good way.  In this case, if you have a list, you can give your list a free copy of a report you wrote using private label rights material.  You can also offer free software as a viral marketing tool.  The word “free’ is one of the most powerful words in the American vocabulary.  People are like magnets to things that are advertised as free.

Your list can be encouraged to forward your free products to others in efforts to get more people signed up to your list.  When they sign up to your list and see that you have quality information and products, more than likely, they’ll want to buy and you’ll make more money with your expanded list.  It just goes to show that you have to give in order to receive.  Don’t underestimate the power of this kind of free marketing.  It can do wonders for your bank account.

Affiliate Links - With that free report using private label rights, you can strategically insert affiliate links for related products.  This way, you can make some money up front if the person clicks on the link and is interested in the product.  However, you have to be careful not to place a lot of affiliate links in the report or it will look like your main objective is to get their money before they can digest the information on the report.

This is a turn off and can cost you potential subscribers added to your list.  If you do add affiliate links to the report, they should be cloaked so that it won’t be so obvious to others that you’re trying to sell something.  You want to get them interested in the report first before they pull out their wallet.  If you do this the right way, you’ll have more commissions than you ever thought you could have.

Expert Interview - To add value and profit to your private label rights product, you could include an interview with an expert.  Ask questions regarding the niche and see if the person would provide some answers in relation to your product.  With the information the interviewer decides to give, it can help you enhance to value and quality of your product.

You can explain that you interviewed someone and they provided information on the subject.  Then you can take the interviewer’s information and compile it with your private label rights product.  This idea, in addition to you modifying the generic private label rights content, can make your content unique and increase profits for you.

Free Audio – Instead of offering them a free e-book, private label rights content can be used to create audios.  As with other media, you should modify the content so you can stand out.  This is another way to get opt-ins to your newsletter.  This free audio would have lots of value because it would be an original, created by you, not something passed down where every Tom, Dick and Harry have given away as a free gift.

As usual, being unique is the key here.  When people get this, they’ll start to think that since your free audio has value, that everything else you offer will have value also.  Therefore, they’ll more likely be eager to purchase from you, resulting in more profits.  More importantly, the audio is “free” and people pounce on anything that has the word “free” in it.

E-Bay – For the most part, you’re not allowed to sell the original private label rights products or articles on E-Bay.  This is because the value will shoot down very quickly and then you’ll have copy cats who will try to undercut you by offering lower auction prices.  What do you do?

Modify and add to the product, including changing the title to something more attention-grabbing.

Use the “About Me” page to your advantage.  In that area, add your webpage that has the opt-in form for them to sign up for your newsletter.  Or, if you have a similar product, use that webpage in the “About Me” section.  Some customers would be interested in purchasing more private label rights products, especially if you’ve made significant modifications and changes to the information to make it look unique.

Content For Newsletters – Private label rights articles would be just the thing for newsletter content.  Of course, you should modify it to your satisfaction and not do a copy and paste scenario.  There may be other newsletters similar to yours that are using the “cookie cutter” tactic by not changing the private label rights content.

The more you change, the more your subscribers will see you as an expert.  This in turn, can provide more profits for you.  Even though the majority of newsletters are created online, there are some that are still created offline and mailed out.  As with the online newsletters, you should modify the private label content to be unique.

E-courses or Mini-courses – These are lessons that contain information that can be about the product you want to promote or something related to your newsletter.  The courses are put in an autoresponder and sent out at whatever date and time you set them for.  The courses should give your subscribers a little information about the niche, but just enough to keep them wanting more.  In a sense the courses should be incomplete, not providing everything they need to know.

You can do this with existing private label rights articles.  You would take the articles and modify them.  If the articles are too long, they can be chopped up so that your subscribers would only get a portion every other day or every few days.  It’s better to spread them out so they will have time to read and digest them.

You have to pick a theme for your course, such as weight loss.  You can have an e-course that talks about five effective ways to lose weight safely.  You could title it like this:  Weight Loss Strategies:  Five Exercises That Can Help You Slim Down.  The title should be something that will catch your subscribers’ eyes.

This is good because it lets your subscribers know that they don’t have to use diet pills and other supplements to lose weight.  If you don’t have any private label rights articles, you can check some of the forums and websites that sell individual PLR article packs.  Be sure that your e-course lessons are formatted properly. You should also have an opt-in form along with a brief sales page to sell the e-course.

Even though it is free, you still have to convince people that your e-course has information that they want to know about.  They’ll want to know what’s in it for them; how can your e-course help them?

An e-course will help your subscribers know who you are because they’ll be receiving information from you on a consistent basis.  So, what does this have to do with profits?  When you put forth an effort to initially educate your subscribers in your newsletter, the more chance
you have of them purchasing your products.

You have established a relationship with them and not just looking to make a quick buck.  You can insert links to your products or affiliate products.   A lot of subscribers appreciate that and creating an e-course modified using private label articles will help them as well as help you bring in plenty of profits.  You will stand out as an expert in your field.

Article Pack Websites – There are some people who have these set up for the convenience of those who do not want to pay monthly for an article membership site.  You can offer private label rights article packs that people would want to purchase.  You would probably have to browse through different forums and find out what topics are actively being discussed.

You can also use keyword research to find out what people are looking for and choose categories from your findings.  Unless you find someone who sells their private label rights material at a cheap price, most of the article batches will be priced higher than they would if they were in a membership site.  You have to pay for convenience.

Even with that, the articles should be of good quality.  You can subtlety advertise on different forums and pay per click (PPC) websites, such as Google.  People are not going to always have time to create their own articles, so purchasing private label articles from you would be profitable for your bank account, especially if your articles are of good quality.

Small Reports – This was mentioned briefly earlier in the report. Small reports using private label rights are very profitable.  For one, modifying the content and even changing the title is crucial to your reports’ uniqueness and branding.  The reports will show your personal sense of writing style and information.  There are other advantages of small reports as well.  They are easier to write and you don’t have to spend weeks writing 10 – 15 pages.

You can take a bunch of private label articles, modify them and put it together as a report.  You may have to add some information in between to give the report some meat, but other than that, you’re looking at a solid profit machine if done correctly.

You should select a market based on your target audience.  Some of the popular ones to choose from are:

• Online Business
• Parenting
• Weight Loss
• Money and Finance
• Self-improvement
• Weddings
• Health-related issues
• Sports
• Cooking
• Recipes

Before you start creating the reports, find out what your customers want.  You can do this by surveying them.  You don’t want to waste time creating original reports that people don’t want.  When that is determined, find out what’s out there.  This way, you’ll know whether or not there’s too much competition.

In fact, you should study the competition.  If your customers want the same type product that’s in another market, you have to find a way to make yours unique.  Your report must stand out in order for it to sell.  You can purchase private label rights content and modify it.  You can also add information to it to make it your own and brand yourself.